One of the effects of MMA’s boom in popularity has been, predictably, a rise in MMA-themed merchandising. For a while it seemed everybody and their brother was beginning a line of MMA-themed apparell. Generally these companies featured T-shirts with awful “tap or snap” slogans, pitbulls, skulls, and the like. They were generally, to be perfectly honest, crap. Some have survived, some haven’t. A few, like Triumph United and Six Deuce, actually put out some nice designs — and it’s good to see them do well.
But there was an old guard, too, from the days MMA wasn’t all the rage: and some are still alive and kicking. Bad Boy, whose fight shorts were worn by seemingly every other fighter in the late 90’s, has made a return to the spotlight with such fighters as “Shogun” Rua — and the old “squinting eyes” logo, which I was always found somewhat irritating? It now seems, oddly enough, kind of classy. Of course, the TapOut story is well-known. Far from the days of hilariously cheap commercials like this one which showed up at the end of Hook n Shoot DVDs (and please accept my apologies if the implied nudity there offends anyone — it’s really not my style), they now have a big budget, their own reality TV show, and have become one of the biggest employers in their Southern California hometown.
But there’s one company from the “old days” which, more than any of the others, had two things going for them which would seem to be a combination for success. First, and most importantly, they have always put out great and unique designs. Second, their shirts were worn by Dana White in season one of The Ultimate Fighter, the show that really sparked MMA’s recent surge in popularity. If there were one company I’d have picked to break through, this would have been it.
Yet, despite some continued local success in their native Guam and a few parts beyond, they seem to have disappeared from the US mainland and had no part of MMA’s move to the mainstream.
I’m talking about Fokai International. Anyone else miss them a bit?
