Iron Ring: another perspective
Posted by Kendall Shields on 20th March 2008
by Kendall Shields
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Lee Casebolt is a very old man. I say this neither pejoratively nor dismissively, but instead as a value-neutral statement of fact. I mean no disrespect of any kind. But it must be said. Lee Casebolt: irrefutably an old man. And so it should surprise exactly none of us when, in yesterday’s “Iron Ring Report”, Mr. Casebolt revealed that he had never before watched an hour of BET programming. He concedes that he is “not BET’s (or Iron Ring’s) target audience” in that he “listen[s] to 80s metal and watch[es] current sitcoms, rather than listen[] to current hip hop and watch[] 80s sitcoms,” and that, “[t]o be perfectly frank,” our friend Lee doesn’t know “who half of these ‘celebrity owners’ are,” nor does he “care to.” And fair enough: as Dave Meltzer wrote in recent Wrestling Observer Newsletter, BET’s Iron Ring series is not intended to broaden the station’s audience to include MMA fans so much as it is an effort to create content appealing to its existing viewership.
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