
Affliction today made their big announcement, and amidst the hyperbole, conjecture and everything else, what it breaks down seems to be about right, if not a little disappointing to fans. After Affliction canceled their October show due to what seemed to be poor ticket sales, they announced that they would be bringing forth some huge announcement today, which seemingly would involve Golden Boy Productions. Well, they did.
Affliction will now be the official apparel company of Golden Boy events and Ring magazine. As a part of this deal, Golden Boy has decided to co-promote shows with Affliction. What this actually means has not really been explained all too well, but once again, this can only leave us to stew about it and come up with possible scenarios. Will Golden Boy provide undercards to Affliction shows? Will Affliction provide undercards to major boxing cards? Will they combined put on mediocre fighting cards? Will this involve HBO in some way?
While there are many of us that are fans of both MMA and boxing, these two sides do not always work well together. There are still many boxing fans that see MMA as a passing fad, just some cheap, unsophisticated garbage for the masses. Then you have the MMA fan that sees boxing as the old dinosaur that is going to be extinct soon due to the new, more evolved and somehow more humane sport of Mixed Martial Arts. Both sides do have their merits, but I’m not sure if they make good bed fellows in this case. This wouldn’t be the first time a promoter has attempted to toss together boxing and MMA, or even the first time somebody has mixed MMA with something else, but history isn’t smiling too kindly on this. For some reason I am thinking of U-File Camp shows, where they would blend together MMA, sparring matches, demonstrations and pro wrestling and how tepid the response was to that, or K-1 shows that featured MMA matches to supplement the lack of name value their current generation of kickboxers has with fans.
I know that I’m willing to give this a chance, but I’m not exactly sure of the pull that Affliction has right now to make this work, or exactly how well these two will work together. This could either fail miserably or could bring this concept to the mainstream and get a good buzz going and attract fans to both sports.