Better Late Than Never: Analyzing DREAM.7
Posted by Alan Conceicao on 15th March 2009

In the rush of entry level business analysis, a stunning aspect of the little DREAM.7 talk that did take place was that almost none of it pertained to the actual bouts on the card. Rather, all the focus was on the business aspects of the show, which is great, except that at some point, someone should spend a couple minutes to review the athletic aspect of, well, athletics. We here at Total-MMA can’t say we helped matters any, because I didn’t bother to watch it until its HDNet debut Saturday night at 9PM, nor did, it seems, anyone else on our staff. That is okay though, because its now been shown in a pretty darn complete form for us here on this side of the Pacific.
-CULLUM/NISHIURA: THEY DON’T MAKE ‘EM LIKE THIS ANYMORE-
For all the complaints that the UFC isn’t doing a good enough job of encouraging entertaining ground battles, the media is doing a piss poor of giving encouragement to those fights that feature it. For the most part, no one watched Reis/Cullum last year on ShoXC, but hell if it wasn’t one of the best fights of the year on one of the best cards of the year. DREAM 7 may not have been such an entertaining show, but Cullum once again came out and put on a fantastic performance against the eccentric Nishiura. Both men put on a great performance of active, world class submission grappling, with Cullum eventually outlasting Nishiura and pulling out a very close decision win.
Cullum still looks small for the tourney, however, even in victory. What he was able to get away with against the firmly established B/C Level Nishiura is not going to get him by a Kid Yamamoto. However, there’s plenty of mediocre enough names that depending on the draw he pulls for the Quarters, Cullum is a live threat to make it to the final 4.
-EVERYONE LOVES A MISMATCH-
I’ve gotten pretty hard on the UFC’s matchmaking of late, stating that the reactions to many of the bouts they’ve promoted are a result not of their actual quality, but rather the willingness of the fans to like whatever they’re told is a “good fight”. The difference then between that matchmaking and what DREAM, PRIDE, or K-1 has done since the inception of MMA in Japan with overmatched opponents getting abused by far superior opposition is that the media is more willing to admit how pointless Ross Ebanez/Tatsuya Kawajiri is than it is to admit that maybe, just maybe, guys like Joe Stevenson are actually nothing more than sacrificial lambs themselves.
No surprises took place on the non-tourney undercard: Aoki, Kawajiri, and Ishida all pulled Ws out against their underdog foes. The most competitive of the bouts was, by far, the Ishida/Nakamura fight, as Nakamura showed no fear whatsoever of Ishida’s striking and was able on numerous occasions to take dominant position and catch limbs of the highly ranked lightweight, though he ultimately came up short on all the cards.
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Coming out of this weekend’s solid and entertaining WEC show, the big talk once again revolved around the company’s flagship Featherweight division. Since gaining a higher profile through Versus and the Zuffa purchase, the Featherweights, and particularly former FW kingpin Urijah Faber, have been the focus of the company. As a result, Faber has been the biggest ratings draw for the company – the first Faber v. Pulver fight last year drew a record 1.4 rating, while the rematch this January drew a 0.65 – a significant drop, but still the second highest rated Versus event in WEC history. So it should be no surprise that at the end of the show the talk was not about up and comer Jose Aldo or even truly about new FW champ Mike Brown himself. The talk was, once again, about Urijah Faber and his pending rematch with Brown.
