I hope those fictional royalties from a theoretical video game really pay off for Mr. Fitch.  They’d have to be significant to make his decision to refuse to sign his latest UFC contract make a lick of sense.  Let’s make it clear what is really happening here (online talk of “monopolies” and a “fighter’s union” muddy the waters).  Fitch has decided that he will leave his high paying job, in the midst of one of our nation’s greatest economic down periods, because of the possibility he will miss out on a few extra checks for his likeness. 

Here’s a hint:  if you are not in the UFC, no one cares about you.  You don’t have to worry about turning down future video game and endorsement opportunities–because there aren’t any meaningful opportunities for you.  What makes this even more non-sensical:  Zuffa isn’t even asking for exclusive rights.  Fighters are still able to pursue endorsement deals on their own.  They just want to be able to market UFC fighters in ways that create long term value for the company and the fighters. 

As usual, the MMA media has decided that Zuffa/UFC are the bad guys.  Ivan Trembow is just representative of the hand-wringing and boo-hooing all over the internet:

When many fighters balked at signing such a ridiculous contract, the members of Zuffa’s management did what they normally do whenever there is a contractual disagreement: They played hardball

Pardon me sir, but is this not America?  Our entire system is predicated on the idea that a party in a position of power (like Zuffa) is supposed to drive a hard bargain.  Why should they deviate from their standard contract for mid-level fighters?  Do you really think the average employer would respond in any other way?  Try going to your employer and asking for a different compensation package, different health plan, or different work schedule than others in your job field or profession.  Chances are, you’d be laughed right out of the company too.  Why would Jon Fitch be any different?

Dana White is in a frenzy too, and for good reason.  He’s building a company, making fighters rich, and can’t get a baseline of cooperation. 

“Can you believe that?” White said. “Chuck Liddell has that language in his contract. Randy Couture has it. Anderson Silva has it. And Cain [expletive] Velasquez, with two [expletive] fights, wants us to change it for him? That’s [expletive] nuts. He can get the [expletive] out.

“I’m not a douche bag and I do a lot for these guys, a lot more than any of you will ever know. We’re in a horrible time in the economy now, and every guy with two nickels to rub together is making a run at us. We’ve worked too hard, given too much, to let certain guys come in and [expletive] with that.”

For Zuffa, putting AKA out to pasture is a good negotiating strategy. It sends a clear message to other malcontents.  And when the dust clears, they can resign the AKA fighters they still want.  That’s the beauty of a strong negotiating position.  If Jon Fitch and his comrades don’t like it, they can join Fedor in M-1 or Affliction.  This gentlemen, is still America.